Matthias Böhm is an engineer working in the fields of Environmental Management and Infrastructure Planning.
His work is focused on finding patterns and solutions among the noise of information and replacing outdated procedures within municipal infrastructure planning with up to date concepts.
As connections and collaborations are key factors for his work, it is important for him to stand out from the many requests municipalities, civil officials and organizations have to handle on a daily basis and make a lasting impression.
With a simple but variable pattern and minimalistic approach to the logo we created a bold identity to build a strong personal brand and highlight his focus on finding patterns and solutions. Strong, blue type and pattern on high white paper emphasize clarity and trustworthiness. The variable use of the pattern underlines thinking outside the box and bringing fresh ideas to the table.